Roll-up, roll-up – get your message seen with an eye-catching, portable and low-cost marketing solution. Pop-up banners, roll-up banners, retractable banners, roller banner stands, whatever you call them – it’s important to design them right and make the impact you want!
Whether you’re at an exhibition, conference, workshop or even a retail market, a roll-up banner is the perfect way to make a visual impact with your brand and messaging. If you’re busy serving customers, it can hook a prospective client or, in the midst of a crowded event, your banner can make you stand out from the masses and entice people to visit your stand.
The key to achieving that? Get it right in the design! Do that and you have a powerful portable interior display solution on your hands, that can be used time and time again. Sounds good – but what are the essentials?
Here’s 7 top tips from Rugby Printer to get you started:
1. Use a Graphic Designer
Jerry down the pub might say that he’s exceptional at photoshop, he might even be very good – but does he know the optimal resolution for graphics when printing largescale? Does he understand the need for a bleed and …? And does he know the optimal eye-level for printing on a roll-up banner? You wouldn’t go to your local drycleaner and ask them to check the brake pads on your car. Trust the professionals, it’s what they’re trained to do.
2. Brand It
It may sound like common sense but anything that has your logo on it should follow some brand guidelines, it is your business identity and consistency is the foundations of a strong brand. A roll up banner should include your company logo and corporate colours to complement and support it rather than compete with it.
3. Keep it Simple
We know you’re investing your hard earned cash into this banner and so you want to get bang for buck but really, less is more when it comes to largescale print. Too much text and too many messages becomes hard to read. To stand out from the crowd and catch the eye of passers-by, text should be kept to a minimum and only include key infromation.
4. BE BOLD
To truly stand out from the crowd your design needs to be eye-catching so use high quality imagery, large easy-to-read font and a strong logo.
5. Make Eye Contact
Typically contact details are placed at the bottom of a roll-up banner. Key information should always be positioned at eyesight level for maximum impact and retention!
6. Location, Location, Location!
Where are you most likely to position your roll-up banner? Is it going to be behind a table? It’s important to keep this in mind when designing your banner so you know that your key message isn’t going to be blocked. And remember roll-up banners are great for indoor events but struggle outside in windy conditions!
7. Plan in Advance
Remember to check the lead time on your roll-up banners when planning your artwork. Some printers can quote 5 working days turnaround for large scale print whereas others might charge more for a 48hr printing timescale.
If you follow this advice then your roll-up banner stand will pay off in the long-term, offering a high quality, eye-catching solution capable of creating an impact at any event!
RugbyPrinter.co.uk offers both design and printing services with a wide range of products to choose from. Visit their website for more information.